BusinessWeek wrote
Group: Hospital should nix retailer name
By MATT LEINGANG
March 11, 2008
Clothing retailer Abercrombie & Fitch relies on racy, provocative marketing campaigns aimed at teenagers and should not be allowed to put its name on the new emergency room of a children’s hospital, an advocacy group said Tuesday.
Research has shown a link between sexualized images of teens in the media and mental health problems in girls, including eating disorders, low self-esteem, anxiety and depression, according to the Boston-based Campaign for a Commercial-Free Childhood.
Abercrombie has pledged $10 million toward the construction of the emergency department at Nationwide Children’s Hospital in Columbus.
Could be the name of the new ER at Children’s hospital. Doesn’t sound like too big of a deal to me (though admittedly pretty tasteless).
