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    Jewelweed Owner Sarah Dixon Talks Clintonville Expansion, Plant Trends & Care

    Jewelweed owner Sarah Dixon returned to her roots with the opening of her second nursery location on Indianola in Clintonville.

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    The growing florist and plant shop first opened its doors Downtown in 2016. After three successful years, they took a year’s hiatus and reopened on Rich Street in Franklinton in 2020, opening their newest Clintonville location in November 2022.

    “I grew up in Clintonville and love it here,” Dixon says. “I’ve been looking for over five years for the right place and it finally happened.”

    Neighboring local favorites such as Studio 35 and Little Light Collective, the new nursery makes a fitting addition to the independent business inhabiting the northern strip of Indianola Avenue.

    Visitors can stop in to shop locally-sourced flowers and houseplants while enjoying fresh, modern design. They offer a bloom bar, where customers are given artistic freedom to create their own bouquets.

    Recent years have seen an increase in plant hobbyists and for good reason.

    “Plant care is a practice, so we can think of it as a meditation,” Dixon explains. “We look at them every day, care for them weekly and it’s a sacred ritual. For some people, it’s the only time they have to be alone with themselves.”

    She goes into further detail to explain how as we groom ourselves, we groom our plants through trimming leaves, dusting and watering. Housing plants should be an intentional choice and when done correctly, adds great value to your life, inducing a sense of calm and accomplishment.

    Photos courtesy of Jewelweed

    A challenge that’s occurred with the influx of plant owners is the lack of knowledge when it comes to maintenance. Ohio temperatures can be challenging for a lot of tropical plants like, Alocasia Amazonica and orchids. The frustrations that come with these trendy and finicky plants can lead to owners giving up on the joy of caring for houseplants altogether.

    The increase in trendy plants is another phenomenon that developed in recent years. Rare hybrids and variegations like the Monstera Albo Borsigiana sell for hundreds of dollars and are consumed like collector’s items without an understanding of that plant’s needs.

    When asked her thoughts about trendy houseplants, Dixon says they have their place. She acknowledges that there’s something to be said about some of the beautiful variations that have been created.

    “It’s definitely something to marvel at,” she admits. “However, if you can’t afford it, it’s always nice to remember that there are plenty of beautiful, affordable plants out there.”

    Dixon recommends classic plants like Calatheas and carnations to bring some green into your home. These easier-to-care-for plants are more common but still bring life into your space. Even cut flowers and foliage offer a short-term serotonin boost.

    “The number one thing you want to do when caring for your cut flowers is recutting the stem when you put it in water,” Dixon recommends. “When we don’t cut them, the stem dries over very quickly or callous over quickly and once that happens, the flower can’t drink up any water. That’s one of the main reasons flowers don’t last.”

    Dixon aims to continue sharing her knowledge with the people of Columbus. When asked about the future of Jewelweed, she expressed her desire to create more artistic and educational workshops.

    “I really just love being able to bring people into my space to teach and continue to cultivate community here,” she says.

    Jewelweed is located at 391 W. Rich St. in Franklinton and 3045 Indianola Ave. in Clintonville. Information for both shops can be found at jewelweedshop.com.

    Photo by Kelsey Lawrence (left); Photo courtesy of Jewelweed (right)
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    Kelsey Lawrence
    Kelsey Lawrencehttps://www.columbusunderground.com/
    Kelsey Lawrence is a freelance contributor to Columbus Underground as well as the fashion and literature editor for The Dollhouse Magazine. She holds a degree in English from The Ohio State University and is passionate about plant care, dystopian novels and using art to amplify marginalized voices.
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