ADVERTISEMENT

    Tupelo Doughnuts Abandons German Village Plans for Clintonville

    Tupelo Doughnuts’ brick-and-mortar establishment, originally set for German Village, will now open in Clintonville in February. Owner Kimberly Payne said the space is big, and the price is right.

    ADVERTISEMENT

    After a year of paying to lease the building at 190 East Whittier, Payne had to decide at the end of last month if she was going to stay there or take business elsewhere. While deliberating on her way home, she found her new spot. The site at 4330 N High St. is three times bigger than the one in German Village, and the layout and infrastructure is perfect for the way she expects the doughnut shop to run.

    “The idea is really to have a bit of theater to it,” Payne said. “We’re looking at making sure folks — little kids and big kids — can see the process of the doughnuts being made one by one. So, a little different than the typical donut shop.”

    The 1,500 square foot building will have two entrances: one in front for customers ordering on-site and one in back for pick up orders. A staff of between five and seven members will make and sell the doughnuts from 7 a.m. until 2 p.m. (or until they run out) Tuesday through Saturday. Their recipes, worked on over eight months and reviewed by focus groups, include flavors like lemon and basil and rosewater almond. Other more recognizable tastes include the creme brûlée and red velvet cake doughnuts, and Payne said the traditional glazed will appear on the menu, too.

    “We wanted to take very intentional, clean and balanced flavors,” Payne said. “Not sugary, well balanced, and well put together.”

    The doughnuts are bigger than most. They’ll be $3 each, and Tupelo’s own coffee blend will be available for $1. Doughnut lovers will be able to buy them three different ways: show up at the store or at one of their truck’s stops, or order for delivery. Their truck, with the endearing name “Tup,” is about 70 years old, and it still had the original wheels. Payne expects it to be updated and ready to “pop up” by December.

    When the store opens in February, Payne said she plans on making the doughnut shop a “donate shop.” Each month a to-be-decided percentage of the shop’s profits will go toward an organization benefitting neighbors in poverty, older Columbusites, people with Alzheimers, etc.

    While Payne has abandoned the German Village site for now, she said there are plans to expand to the neighborhood in the future.

    For more information, visit www.tupelodoughnuts.com.

    ADVERTISEMENT

    Subscribe

    More to Explore:

    Modo Yoga Opening Second Location in Clintonville

    “This has long been in the works,” says Chad...

    French Bistro Slated for Prominent Downtown Corner

    Another new restaurant is coming to the corner of...

    Cheap Eats: 6 Breakfasts on a Budget

    What’s the old saying? Breakfast is the most important...

    Treat to Try: Cake From a Vending Machine?!

    When you’re a kid, vending machines have a certain...
    Lauren Sega
    Lauren Segahttps://columbusunderground.com
    Lauren Sega is the former Associate Editor for Columbus Underground and a current freelance writer for CU. She covers political issues on the local and state levels, as well as local food and restaurant news. She grew up near Cleveland, graduated from Ohio University's Scripps School of Journalism, and loves running, traveling and hiking.
    ADVERTISEMENT